Plug & play Klaviyo tools that grow email revenue & create better customer experiences
Our Personalized Send Times, Creative Catalog and Intelligent Journeys products tailor decision making to each of your unique customers, driving more revenue per email subscriber, a better customer experience, and a more streamlined workflow for your team.
Bespoke is trusted by 9 figure GMV brands across fashion, beauty, food & beverage. Book a demo above to learn more.
Product
Personalized Send Times
Bespoke separates the morning birds from the night owls, delivering your email at the time each individual customer is most likely to engage
Before Bespoke
- Every customer gets your campaign at the same time
With Bespoke
- Reinforcement learning AI maintains and deploys an up to date model of each customers' individual send time preferences
- Each customer gets your campaign at the time they're most likely to engage
- More opens, clicks and orders
Creative Catalog
Keep your best creative front & center with a Facebook Ads style experience for email marketing.
Put your catalog to work on specific days or with our with Intelligent Journeys.
Before Bespoke
- Creative is used once in a campaign, and usually not again
- No campaigns planned for the day? No email
- If a subscriber misses a high performing email, too bad
With Bespoke
- Deliver from your catalog on days you don't have a new campaign
- Engage new subscribers with the your best creative
- Streamlined re-delivery the best creative to subscribers who missed it
- Creative becomes an ongoing asset (until you retire it)
Intelligent Journeys
A personalized creative calendar for each individual customer, tuned to maximize LTV and minimize unsubscribe.
Intelligent Journeys keep you in control of the customer experience with delivery rules, and let AI optimize from there.
Before Bespoke
- One primary campaign for the day
- One creative calendar (campaign days) for most customers
- No campaign planned for the day? No emails
With Bespoke
- Continuous email delivery, from your creative catalog
- Personalized delivery days of the week
- Email cadence tuned to maximize LTV and minimize unsubscribes
- Campaigns launched concurrently, over a few days for better creative learning
Benefits
For your business
- More revenue per email subscriber
- Maintain full creative control & brand voice
- Offload optimization to AI
For your customers
- The highest performing, most relevant creative
- At the personalized best time
- At the right frequency and cadence
For your team
- Your best creative stays front and center
- Less day-to-day Klaviyo account management
- More time freed up for creative design
- Avoid the constant sprint to design a campaign for each day
- Structured feedback on the creative decisions that work best
Pricing
Month to month, cancel anytime. Pricing is based on your total e-commerce GMV during the last 12 months, and calibrated with a target 10X ROI for our customers.
GMV: Price- $20M-$40M: $2,500/mo
- $40M-$60M: $3,000/mo
- $60M-$80M: $3,500/mo
- $80M-$100M: $4,000/mo
- $100M+: Contact us
FAQ (Workflow)
How do I use Bespoke?
Three options
- Personalize send times only (some personalization) Send your daily campaigns at a personalized send time.
- Deploy your Creative Catalog (more personalization) Put your library of creative to work on specific days of your choosing.
- Deploy Intelligent Journeys (most personalization) Personalize most day-to-day lifecycle marketing, stepping in for special launches, events or sales.
How does the Creative Catalog work?
Initial setup: Pick 10-20 recent, high performing campaigns to form the initial catalog.
Ongoing: Add 3-4 pieces of new creative to the catalog weekly, and remove creative that is no longer relevant (out of stock, season change).
Can I still run manual campaigns?
Yes. You can turn Bespoke on and off at any time in our app.
Many of our customers pause Bespoke on days with a time sensitive message (BFCM, sales, launches) and send a normal 8AM campaign to all subscribers.
How does Bespoke interact with flows?
Bespoke does not replace: Your welcome series, abandonment & product specific post-purchase flows.
Bespoke replaces: Most manual campaigns, and flows designed to experiment with the customer journey (we cover that, see how below).
FAQ (AI)
What is reinforcement learning AI?
Reinforcement learning AI is a framework for optimizing decision making to achieve a goal (drive higher revenue). It's great at individual customer level personalization, resulting in the best decisions for each unique segment of one.
Put simply, reinforcement learning will:
- Test out actions (send time, creative choice, email cadence) to learn what works best for a specific customer
- Do more of what is working, and less of what is not
- Strategically, conduct small experiments for continuous learning
In this way, reinforcement learning maintains and deploys a real time prediction of the best action for each unique customer, based on their full individual interaction history (browse, order, open email, click).
How does reinforcement learning relate to A/B testing?
Reinforcement learning is the evolution (replacement) of traditional A/B testing.
Instead of a one time A/B test with a single broad answer, reinforcement learning continuously incorporates small experiments for each individual customer to discover new and evolving preferences.